Graphic design is an applied art that uses text and graphics to communicate visually. Graphic design utilizes the aesthetics of typography and the compositional arrangement of text, ornament, and imagery to convey ideas, sentiments, and attitudes beyond what is expressed by the language alone. With its origins tied to the rise of printing in Europe in the 15th century and growth of consumer culture in the Industrial Revolution, graphic design emerged as a professional practice closely associated with advertising by the late 19th century.